As Southeast Asia’s most populous nation and its largest economy, Indonesia has been blessed with rapid growth and finds itself in the middle of a consumer spending fever that is likely to continue for years. While the familiar emerging markets of Brazil, Russia, India, and China have slowed down or even declined, Indonesia keeps attracting foreign investors. A recent New York Times article notes that in the first quarter of this year alone, foreign investment in Indonesia has soared by 27%, with particular emphasis on the Indonesian consumer. (more…)
A professional hair care product so heavily praised by my colleague and the project manager for Salon Hair Care, caused me to seek it out at a hair salon. To my pleasant surprise, I also received a free shampoo product with my purchase. It wasn’t a large package, but it was enough to convince me that professional hair care products can make my hair exceptionally beautiful. This happy revelation, which was prompted by a word-of-mouth recommendation of an unrelated product and the brand’s promotional efforts that delivered promised results, has converted me into a buyer.
Motivated by a strong aesthetic and hedonistic culture emphasizing personal appearance and grooming, Brazil’s professional hair care market remained luxuriant and full of bounce through 2011. Although growth slightly declined over the aberrant 2010 figures, the 2011 market overall still grew nearly 8% to register a compelling BRL 750 million in sales.
The vibe at ISSE was decidedly sex, candy, and rock-and-roll. At least half of the exhibitors boasted a hot pink and black palette. Sugar-inspired concoctions were everywhere—as were bare-chested men, hair and feather extensions, and bling. The floor teemed with stylists that donned apparel, accessories, and hair reminiscent of 1980s punk. Michael O’Rourke and countless other stylists plucked passersby from the crowd to give them instant (and occasionally unexpected) makeovers, with Michael’s new “Rock Your Hair” collection. The booth for Moroccan Oil was huge, vibrant, and lined with hundreds of stylists patiently waiting to purchase product, illustrating this “one-hit wonder’s” staying power. (more…)
Filed under: Consumer Products | Tagged: flat irons, hair appliances, nail care, nail care companies, professional beauty, professional beauty industry, professional skincare, salon hair care | 1 Comment »
Salon hair care marketers are struggling to maintain a competitive edge in the arena of professional hair care. Keeping up with changing trends and fashions is no longer the only challenge. Along with changing styles, companies also have to take into account the effects of the economic downturn and demands of the changing consumer.
With salon hair care sales posting declines in 2009, hair coloring products is the only category not to experience the sharp declines that happened along with the rest of the market in both Europe and the United States. (more…)