New Data Shows Plenty of Room for Innovators of All Sizes in OTC Market

Posted on December 7, 2010 by Laura Mahecha, Industry Manager - Healthcare

The over-the-counter drug market is heating up as consumers turn increasingly toward self-medication in an effort to minimize out-of-pocket healthcare costs. With increasing competition from private-label products, blockbuster switches, and somewhat unconventional entries into the OTC drug business, new data reveals that while innovation doesn’t necessarily equate to superb business performance, there is plenty of [...]

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OTC Innovations Key to Ascending Above Price Comparisons and Private-Label Competition

Posted on May 29, 2009 by Laura Mahecha, Industry Manager - Healthcare

As we emerge from the global recession of 2008 and 2009, marketers of major OTC brands must be careful to continue to invest in innovations to bring new and improved OTCs to market. Several categories were hard hit by private-label competition as consumers were willing to trade down to less costly store brands during tough economic times. However, market share and sales for branded OTCs can be insulated from private-label competition by offering innovations such as fast-acting, fewer doses, improved drug delivery forms, faster healing times…

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