Kline Blog on market data in energy, consumer products, healthcare, chemicals and specialty pesticides industries

Despite the considerable amount of skepticism when it comes to natural and organic products, there is a segment of shoppers that might not be huge, but is loyal to buying these types of products. The categories with most loyal shoppers of natural or organic products are baby food, produce, dairy, and vitamins/supplements. According to The PULSE of Shopping Life: Natural & Organic report’s findings, two in three shoppers consider organic/natural products to be expensive. This fact is not surprising bearing in mind the adverse, long-standing economical climate. However, the finding that around one in three shoppers believe that organic/natural products are beneficial for themselves or the environment and many don’t even believe the label is the area where the potential of effective addressing shoppers’ doubts and confidence lies. (more…)

Filed under: Consumer Products, Uncategorized | Tagged: natural beauty, natural products, natural products retailing, organic products | Leave a Comment »