As Kline gears up for the research for the next edition of Natural Personal Care Global Series (base year: 2012) and for Inside the Minds of Natural Consumers, a new study from Kline designed to understand consumer perceptions of natural personal care and natural household cleaning, some trends are worth mentioning. While the natural personal care market has been growing at compound annual growth rate (CAGR) of over 13% since 2006, Kline observes that lately, natural ingredients are making an especially big splash in ethnic hair care, professional skin care, and male grooming products.
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