Kline Blog on market data in energy, consumer products, healthcare, chemicals and specialty pesticides industries

At Kline, when addressing frequent inquiries concerning social commerce statistics in the beauty industry, we defer to our usual source, our recently published Beauty Marketing report, which offers an in-depth analysis of social marketing efforts for selected beauty brands. Given the infancy of Facebook commerce, otherwise known as “f-commerce”, typical comparative statistics can offer a mere idea of this channel’s emerging power, but beauty marketers should know that there is something up with this market and that this “something up” has already been gauged and assessed in our research. (more…)

Filed under: Consumer Products | Tagged: beauty products in pinterest, beauty social media marketing, cosmetics f-commerce, Nyx Cosmetics on Facebook, P&G’s Facebook stores, personal care advertising | Leave a Comment »