Largest – Surfactants

The ubiquitous specialty surfactants continue to contribute to the highest volumes of the global personal care ingredients market consumption rate. Kline & Company clasps the combined surfactants consumption across the United States, EU 27, India, Japan, China, and Southeast Asia at 507 million lbs in 2012. The compound annual growth rate (CAGR) of 2.6% is regionally forecast to 2017. The projected growth will be fueled by trends and changes on both global and regional levels.

In Europe, growth continues to be driven largely by the global natural trend. A biodegradable surfactant, alkyl polyglucoside finds fertile ground in the growing number of shampoos and cleansing products containing environmentally friendly ingredients.

As a global phenomenon, the natural trend drives mature and emerging markets alike. For example, organic alkyl polyglucoside and lauryl glucosides surfactants are gaining momentum in India. Kline & Company forecasts a 10% CAGR through 2017 for alkyl polyglucoside consumption and an 8% CAGR for lauryl glucosides in this region. (Read more in our article: Two Faced – Consumers Seeking Greener Personal Care Ingredients are Generally Not Shunning Less Environmentally Friendly Products)

While in line with the global trends, India preserves its own specificities. Many Indian consumers seek cleansing products which give a “white glove on the hands” appearance. An increasing number of manufacturers are adding high foamers, such as Alkanolamides, into their personal care products to adapt to the consumer demand.

Fastest – Conditioning Polymers

Conditioning polymers are expected to experience the most dynamic growth, among all the eight product categories covered by research, estimated to post approximately 5% CAGR over the next five years.

The strongest growth for conditioning polymers is expected in India, posting double-digit CAGR over the forecast period. Furthermore, Southeast Asia is projected to display similarly high growth rates, while Europe, the United States, Japan, and China will grow more modestly.

It is projected that the personal care ingredient industry will see increased adoption of more sophisticated body washes due to the rise in disposable incomes in India and the incorporation of polymers. Another factor that could fuel growth of Indian consumption of conditioning polymers is the introduction of cost-effective cationic guar products (e.g., guar hydroxypropyltrimonium chloride) as an alternative to the very expensive PQ-10, previously unavailable to local manufacturers.

Kline & Company’s Global Personal Care Ingredients Service covers over 100 ingredients grouped in eight product categories (i.e.: Antimicrobials, Rheology Modifiers, Conditioning Polymers, UV Absorbers, Specialty Surfactants, Emollients, Emulsifiers, and Hair Fixatives), across six geographies: the United States, Europe, India, China, Japan, and Southeast Asia.

New technologies are expected to be an additional opportunity for health and wellness devices as with improved technologies for better home usability devices will gain better demand from consumers looking for accurate information. Some of the key technologies being integrated into these devices include:

• Bluetooth
• Zigbee
• Wired
• ANT
• Dect Ule
• 5 KHZ
• Other proprietary technologies

Kline projects that one of the opportunities for health and wellness devices will be the integration of wireless technologies, such as Bluetooth, which can be used by consumers to monitor their health at-home.  Moreover, the penetration of consumers who use wireless devices is expected to grow from 4% in 2011 to 15% in 2016 due to the increasing demand for such devices and a growing consumer awareness.

The key driver for wireless technology is its ability to monitor an individual’s health using electronic devices, such as smartphones, which help collect and view the information. There are number of health and wellness applications for smartphones available for convenient download on the market. For example, some of the well-known applications include calorie calculators, exercise monitors, diet monitors, BMI calculators, and sport monitoring applications.  Opportunities are also there for application developers, device manufacturers and technology providers that design at-home devices providing self-monitoring and health related information to physicians and other healthcare professionals, such as home health aides on the go. The availability of such devices is also increasing, which makes them more popular.

Providing consumers with products which are safe, accurate, affordable, and easy to use is one of the major challenges, however health monitoring devices are expected to post strong growth over the next five years with growth driven by positive demographics and a high incidence of health care concerns globally.

For more on health and fitness monitoring devices and cosmetic devices, see Health and Wellness Devices.

Nikola Matic, Kline’s Chemicals & Materials project manager, will host a webinar sharing insights from Kline’s recently published North American volume of Synthetic Latex Polymers Global Series: Business Analysis and Opportunities report.

Focusing on the North American market, Nikola will discuss SLP applications encompassing adhesives and sealants, construction, molded foam, paints and coatings, and textiles, among others.

in-cosmetics Asia 2012 will welcome up to 300 cosmetic ingredients suppliers, who will be presenting the most cutting-edge cosmetic ingredients and the latest in cosmetic science to cosmetic manufacturers of personal care products, scientists and commercial experts.

REGISTER HERE.

Kline’s Vice President Geeta Agashe will lecture on “European Debt Crisis, Recession & Eurozone Break-Up – and the Impact on the European Lubricant Market”, and Sharbel Luzuriaga, Kline’s Senior Analyst, will present on “Opportunities in Lubricants: Czech Market Analysis”.

Attracting over 180 attendees in 2011 the event has grown to become a key date in the European lubricants and base oils diary. The 2012 conference will also offer extended networking time and see the launch of the Gala Dinner to which all conference attendees are invited.

REGISTER HERE.

Eric Vogelsberg will discuss the current M&A environment and its key underlying trends and drivers, sharing Kline’s views on the impact on the personal care value chain.  He will examine how the continued consolidation and evolution of players is altering the structure of this business and the competitive landscape, increasing our undertanding of why personal care remains one of the hottest spaces in M&A.

Register HERE.

Focusing on the critical European (EU27) market, Nikola will discuss SLP applications encompassing adhesives and sealants, construction, molded foam, paints and coatings, and textiles, among others.

We invite you to be part of this timely presentation, which will be followed by a live question-and-answer session.

The webinar is scheduled for Tuesday September 18, 2012 at 9:00AM U.S. EDT, 3:00PM Western European Summer Time.

Please register by Monday September 17, 2012.

REGISTER HERE

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Kline’s Nikola Matic will present Specialty Surfactants for Personal Care – EU-27 Market Developments, Trends and the Future Outlook on Thursday, September 13.

Register HERE.

Kline’s Nikola MAtic will present Butadiene & Derivatives Opportunities in Eastern and Western European Synthetic Latex Polymers Markets on Tuesday, September 11.

Register HERE.