Lights, Cameras, Doctors, and Skin Care Education!

Posted on March 23, 2012 by Karen Doskow, Industry Manager, Consumer Products

With dermatology’s many facets and an even wider variety of solutions, an event such as the Annual Meeting of American Academy of Dermatology is the place where professionals discuss the most topical skin care condition issues and introduce the latest treatments. Despite record-breaking rain in sunny San Diego, there was an incredible turnout—nearly 11,000—at this [...]

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Direct Sales Deliver Big Beauty Bucks for Multifaceted BRIC Markets

Posted on March 2, 2012 by Karen Doskow, Industry Manager, Consumer Products

With the ongoing efforts of beauty companies to create sales opportunities outside of the United States, we set out to see just exactly what makes the BRIC markets of Brazil, Russia, China, and India tick. We wanted to hone in on the purchase channel that we felt epitomized the growth of these markets and found [...]

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Traditional Beauty Retailers: Take a lesson from alternate channels.

Posted on November 3, 2011 by Karen Doskow, Industry Manager, Consumer Products

Alternate retail channels are white hot in the beauty business, having grown sales nearly $1 billion since 2005. Instead of trying to figure out how to compete, traditional bricks-and-mortar brands should take a page from the alternate channel playbook and leverage these new opportunities to reach customers at their new favorite place to shop: at home. (Read more…)

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Kline at HBA 2011: The Changing Face of Beauty Distribution: Virtual Beauty Retail

Posted on May 24, 2011 by Karen Doskow, Industry Manager, Consumer Products

A presentation by Kline’s Industry Manager Karen Doskow. Today’s web-savvy shoppers often don’t bother making a trip to a drug or department store when the products they want to buy are just a few clicks away. In this session, a panel of leaders in the world of virtual beauty will discuss

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Exciting new approaches are changing the face of beauty retailing in the United States

Posted on April 26, 2011 by Karen Doskow, Industry Manager, Consumer Products

Beauty retailers and marketers in the United Statesare stepping up their game to come up with innovative ideas to draw in more consumers. As suggested by the latest research from Kline’s soon to be published report Beauty Retailing USA 2010: Channel Analysis and Opportunities, marketers are increasingly using alternative distribution channels to supplement their traditional [...]

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Kline’s Consumer Products Industry Manager meets students to discuss beauty and mass retail

Posted on April 15, 2011 by Karen Doskow, Industry Manager, Consumer Products

Last night I had the pleasure to meet with a group of  soon-to-be graduates of FIT’s (Fashion Institute of  Technology)  Master’s in Professional Studies, Cosmetics and Fragrance Marketing and Management.

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The ABCs of Marketing Professional Skin Care Products

Posted on April 15, 2010 by Karen Doskow, Industry Manager, Consumer Products

In today’s tumultuous economy it has become increasingly difficult for marketers of higher-priced professional skin care products to compete with general market/retail brands. Marketers can enhance their sales through taking the following steps:

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