Impressions from International Salon and Spa Expo (ISSE)

Long Beach, CA, January 28-30, 2012 The vibe at ISSE is decidedly sex, candy, and rock-and-roll. At least half of the exhibitors boast a hot pink and black palette. Sugar-inspired concoctions are everywhere—as are bare-chested men, hair and feather extensions, and bling.  The floor is teeming with stylists that don apparel, accessories, and hair reminiscent [...]

L’Oréal Acquires Clarisonic – A Logical Choice

The recent news of L’Oréal’s acquisition of Pacific Bioscience Laboratories, Inc., the marketer of Clarisonic, comes as no surprise to us at Kline. L’Oréal has a long and solid history of growing its business by acquiring and developing dynamic brands… Matrix, Kiehl’s, Skinceuticals, and Essie, just to name a few. L’Oréal is a leader in [...]

My visit to Cosmoprof North America 2011

Cosmoprof North America started out with a bang. My colleague Kristy Altenburg and I first hit TIGI’s “Candy Fixations” party where we enjoyed some yummy candy-inspired cocktails and left with goodie bags filled with TIGI’s latest sugarlicious launches (thanks TIGI!). We then headed over to the Professional Beauty Association (PBA)’s Get Together Party where everyone [...]

Kline’s HBA session “A Close Look at the Personal Care Market”.

Last Thursday I had the privilege of speaking at a session at the HBA called “A Close Look at the Personal Care Market”. I kicked off the session by sharing some highlights and data from our recently-published market research studies. I focused on the latest trends and developments which have helped the industry to recently [...]

Kline at HBA 2011: A Close Look at the Personal Care Market

A presentation by Kline’s Director Carrie Mellage. The plain truth is that everyone needs personal care products – and if you want yours to stand out on the shelf, it’s important to stay on top of the market trends and keep designing products that pop. This session will feature a detailed trends and data overview [...]

The New Consumer: Post-Recession Recovery Demands New Approach from Consumer Products Brands

As our vantage point on the worst recession since the Great Depression takes shape in the collective rear-view mirror, one thing is certain: consumerism has changed dramatically. The buy-now-pay-later, keep-up-with-the-Joneses mentality that once drove market dynamics has been largely replaced by a more frugal and practical consumer approach. Most economic experts agree that

McDonald has Big Shoes to Fill at P&G

McDonald has Big Shoes to Fill at P&G Lafley’s tenure was a profitable one that will be tough to top, says Carrie Mellage of Kline. On January 1, 2010, Robert McDonald will succeed A.G. Lafley as Chairman of the Board of Procter & Gamble after assuming the role of CEO and President earlier this year, [...]

Consumer Products Poised for a Rebound in 2010

Already a number of earnings reports have indicated that 2010 will be the Year of Recovery –Procter & Gamble and Estée Lauder have both posted better-than-expected quarterly results. By far, the key to success in the coming year will be to take action – serious action – to turn these tip-of-the-iceberg glimmers into sustainable growth.

Key Lesson #7 – As retailers pave the way into these markets, it will be easier for marketers to follow.

Around the world and especially in the BRICs, we are seeing leading retailers expand beyond their domestic markets. As retailers gain penetration, it will provide a means of entry for marketers of personal care products, especially in countries like India where independent kirana shops currently rule the roost.

Key Lesson #6– Companies that adapt to local needs and preferences will be most successful.

The old adage, “Think global, act local” holds truer than ever. Yes, the BRICs are in many ways homogenizing with the rest of the world, and consumers in these markets are embracing Western products and concepts, but they each still have unique histories, cultures, and characteristics that must be understood and appreciated.

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