Long Beach, CA, January 28-30, 2012
The vibe at ISSE was decidedly sex, candy, and rock-and-roll. At least half of the exhibitors boasted a hot pink and black palette. Sugar-inspired concoctions were everywhere—as were bare-chested men, hair and feather extensions, and bling. The floor teemed with stylists that donned apparel, accessories, and hair reminiscent of 1980s punk. Michael O’Rourke and countless other stylists plucked passersby from the crowd to give them instant (and occasionally unexpected) makeovers, with Michael’s new “Rock Your Hair” collection. The booth for Moroccan Oil was huge, vibrant, and lined with hundreds of stylists patiently waiting to purchase product, illustrating this “one-hit wonder’s” staying power. (more…)
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