The Shine of the Hair Oils Market and the Straight Talk on Keratin-based Hair Smoothing

Hair Oils and Smoothing TreatmentsHelping you get ahead, our two most recently published global studies take a market-savvy look at particularly exciting segments of the salon hair care market: hair oils and keratin-based hair smoothing.

An in-depth review of both markets has revealed that few similarities can be found between the two, except perhaps one: a number of small, niche players specializing only in oils and oil-infused products or keratin-based straightening.

In the hair oils market, following Moroccanoil’s success, more brands are beginning to offer their own take on hair oil, including global leader L’Oréal with its Elixir Ultime from Kérastase and L’Oréal Professionnel’s Mythic Oil, with both being among the top selling hair oil products globally. This dominance contrasts with keratin straightening products where the market remains highly fragmented with few global leaders competing.

The dynamics of both markets are also different. In 2012, concern regarding formaldehyde within hair smoothing keratin-based formulations and modest penetration within most Asian markets crimped otherwise promising keratin-based smoothing product sales in 2012. However, with better education and marketing, as well as the launch of formaldehyde-free products such as Brazilian Blowout Zero, 2013 has seen this market pick up across several regions. Conversely, the hair oils category in 2012 saw six times more growth than the overall salon conditioners category! With new players entering the market and those already present expanding their product portfolios, the market hasn’t shown any signs of slowing down in 2013.

Another important distinction between the two markets is that hair oils are predominantly for take-home use whereas hair smoothing products tend to be for professional use only.

To find more about hair oils and hair smoothing products, check out our studies.

Professional Hair Oils

This newly published report focuses on the professional hair care market segment inspired by hair oils traditionally used in several countries. Learn more about the market size and dynamics, growth perspectives in different regions, competitive landscape, key trends and ingredients, future challenges, and business opportunities with Professional Hair Oils.

Professional Hair Smoothing Treatments

Professional Hair Smoothing Treatments provides practical insights from the professional straightening and smoothing treatments market, including a particular emphasis on Brazilian and keratin treatments. Gain an overview of the market size and popular smoothing treatments, competition and regulatory developments, key trends, and future challenges with this timely report.

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