Fashion, Glam, and Gifting Take a Front Seat in the Beauty Devices Market

Brush heads for Christmas? Some gift, huh? But for that special someone’s favorite cleansing brush, it may be the perfect solution as a holiday stocking stuffer. That’s the angle many of the leading U.S. beauty device marketers are taking to infuse freshness into their offerings–make them giftable, fun, and friendly.

For Valentine’s Day, device leader Home Skinovations offered on its Silk’n’s website a 20% off discount to help customers “look dazzling.” Clarisonic likewise celebrated Valentine’s Day by offering its well-known Aria Sonic Skin Care System brush in candy apple red and Opal Sonic Infusion System in ruby red.

Several well-known brands including No!No! and NuFace are jumping into the act as well. No!No! created quite a buzz with its limited edition leopard print hair removal device that aired for one day only in November 2012 on HSN. Butterfly patterns and other fashionable spring motifs decorate Clarisonic’s cleansing brushes with each changing season. Glitz and glamour has already made its way into the European market. Our research shows that Sqoom, the well-known anti-aging device, offers a Swarovski crystal-encrusted device with a price tag of over $1,000 a few holidays ago.

Tria Beauty recently announced that it is offering a special-edition Tria Hair Removal Laser 4X signed by Jenny McCarthy as part of its Win-A-Trip to New York promotion. Toning device marketer NuFace offers its blockbuster Trinity in a petal pink color as part of the NuFace Pink for a Cause Collection.

What’s next? Maybe an Easter Bunny logo on your favorite cleansing brush or a lucky Irish four leaf clover?

For more information, see Beauty Devices: Global Market Analysis and Opportunities.

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