Beauty Lessons from Cleopatra

Over the past few years in the global natural cosmetics and toiletries market, Kline & Company has seen the highest growth in natural skin care, but now natural makeup is coming into the spotlight. Previous challenges with pigment load and ease of application are falling away in place of new (and old) discoveries. Modern women may be borrowing a trick or two from Cleopatra’s dressing table as minerals such as lapis lazuli furnish high-impact colors for eye makeup. Furthermore, flowers, vegetables, and fruits are the basis for makeup product pigments and more. One company is even using an ingredient derived from a radish as a preservative!

Kline’s well-received global Natural Personal Care: Global Market Analysis and Opportunities market study has been revamped and will be capturing the 2013 performance of the market and competitive landscape on a global level, as well as 10 key global brand profiles. There is also a companion report that takes a deep dive into the Chinese market.

To help industry professionals understand what consumers think about the labels and concepts behind them, Kline’s Inside the Minds of Consumers of Natural Products study will provide must-have consumer insights that go beyond what has already been done on this topic. What will prompt occasional natural buyers to be more frequent consumers of natural products? The answer to this and more will be found within this report.

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