L’Oréal’s Acquisition of Carol’s Daughter Underlines the Timeliness of Kline’s Research on Ethnic Market

L’Oréal’s Acquisition of Carol’s Daughter Underlines the Timeliness of Kline’s Research on Ethnic MarketL’Oréal’s announcement yesterday on October 20, 2014 regarding its agreement to acquire Carol’s Daughter, a multicultural naturally-inspired brand that emerged during the 1990s, underlines the timeliness of the research contained in our Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities, which will be published very shortly.  For more insights, view our recent press release The Promising Ethnic Beauty Market Gives Way to Intensified Competition. Continue reading

Kline’s October Index of Base Stock Production and Re-refining Cash Margins Shows Pullback for VGO Refiners and Improved Returns for Re-refiners

base stock october indexIn January, Kline & Company, a worldwide consulting and research firm serving needs of organizations in the lubricants and base stocks industry, introduced its monthly Base Stock Margin Index, a characterization of recent cash margin contributions in the U.S. base oil market over the past 24 months. The Index estimates cash margin contributions associated with U.S. Group II base stock production. It simulates EBITDA before the deduction of corporate SG&A expenses for typical VGO-based virgin base stock plants and RFO-based re-refineries. A more detailed description of the Margin Index can be found in the January release.  Continue reading

Shedding Some Light on Beauty: Safety Challenges for At-home Beauty Devices Marketers

Shedding Some Light on Beauty: Safety Challenges for At-home Beauty Devices MarketersThis October, the city of Amsterdam brought together marketers and distributors, as well as market experts of at-home beauty devices, to attend a meeting organized by the Home Use Device Working Group (HUD). The main goal of the group, established in 2012, is to assist in the development of international standards and regulations relating to safe and effective home use, light- and energy-based beauty devices. At the event, spurred by discussions about safety issues and enriched with various insights from the industry experts, Kline presented on the overall state and developments of the global market, as well as consumer insights.

During the last few years, the at-home beauty devices segment has been enjoying the most progressive growth among the entire beauty industry. However, this booming segment may face greater challenges in the near future if product safety is not precisely defined and products are offered with unproven performance, questionable construction, and potentially unsafe features. Continue reading

Beauty for a Multicultural Nation

Beauty for a Multicultural Nation As the United States is becoming more of a multicultural and mixed nation, where the Hispanic, Black, Asian, and multicultural populations are collectively growing two-to-three times the rate of the White population, the country is projected to become a majority-minority nation within the next 30 years, according to data from the U.S. Census Bureau. With the explosive growth of various ethnic groups, marketers are now competing from both ends of the spectrum for a share of the ethnic consumer’s pocketbook.

There are marketers who had historically targeted their products exclusively to specific ethnicities. Some, like Carol’s Daughter, are now positioning away from being an exclusively ethnic brand to target a broader audience. Concurrently, mainstream brands continue to develop tactics to capture a growing percentage of the ethnic personal care market. Continue reading

Growth Opportunities for U.S. Janitorial and Housekeeping Cleaning Suppliers

Growth Opportunities for U.S. Janitorial and Housekeeping Cleaning SuppliersStringent sanitizing rules within a growing number of assisted living facilities, nursing homes, as well as in acute care settings such as hospitals, drive growth of the janitorial cleaning products market in the United States; however, the relatively fresh and rapidly growing concept of fast-casual restaurants represent the highest growth, according to the just-published Janitorial and Housekeeping Cleaning Products USA: Market Analysis and Opportunities.

The top three end-use segments of the janitorial and housekeeping cleaning products market estimated at $4 billion in 2014, together, account for close to 56% of all janitorial cleaning product sales in 2014. Contract cleaners, the leading end-use segment accounting for a little over 30% of the industry total, have increased penetration and revenues, but changes in floor care have affected this leading segment. To cut costs, facility managers often reduce the frequency of waxing and floor stripping, causing the formerly vibrant floor-care sector to post a flat to modest growth rate. Continue reading

A Brief Overview of the Finished Lubricants Market and Other Specialty Markets

While the global demand for finished lubricants in 2013 is up marginally compared to 2012, the marine lubricants industry is showing signs of improvement and is currently undergoing major changes as it adapts to shifts in the shipping industry. Due to new emission regulations coming to fruition, further modifications will occur in the next five to 10 years, impacting the type of fuels that are consumed, engine technology, and emission control devices. As a result, the market is expected to continue its shift towards the use of multiple BN (alkaline) cylinder oils suitable for a specific application. Asia, with a 53% share of the marine lubricant demand, is the largest consuming region, followed by Europe (includes Western and Eastern Europe, Russia, and Turkey) with 22%, and North America with 17% of the demand. The overall market is not expected to grow substantially; however, the Asian demand share is expected to expand further due to the growth of economies in the region spurred alongside increases in their seaborne trade, and consequently leading to amplified lubricant consumption. Continue reading

Natural Segment Continues to Outpace the Overall Beauty Market

Natural Segment Continues to Outpace the Overall Beauty MarketThe natural and organic personal care market has registered double-digit growth for the sixth consecutive year since Kline began reporting the burgeoning segment separately in 2007. Now at nearly $30 billion in global sales at the manufacturers’ level, natural beauty has solidified its position as a mainstay in the industry and as much more than a passing fad.

Growing consumer awareness and increasing efficacy of natural personal care products continues to attract consumers who are looking to move away from chemically processed personal care products. Plant-based ingredients were once enough to entice consumers; today a product’s function and efficacy are now regarded as at least as important as the ingredient source by many consumers. Continue reading

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